Color is not claimed as a feature of the mark.
The mark consists of five rows. The first row includes "EST." with the side profile of a crow facing left with its head bowed over the second row & "2015" after the crow on the first row. The second row has "OLDE CROW" in large letters and all caps centered under the first row. The third row has "GENERAL STORE" in all caps centered under the first and second row. The fourth row has the shape of the state of Arkansas with an arrow going through it shooting right. Half of the arrow is on the left of the State of Arkansas with the feathers and partial stick. The right of the state of Arkansas has the remaining partial stick shooting through with the blade as an arrow head pointing right. This graphic is centered under the first, second, and third row. The fifth row says "FRESH & LOCAL" in all caps, centered under first, second, third, and fourth row and also curved into a bowl shape, the "F" of Fresh on the fifth row is directly under the First "E" in General from the Third Row. The "&" in the first row is centered under the state of Arkansas in the fourth row. The Second "L" in Local on the fifth row is in between the "O" and "R" of Store on the third row but is closest to the "R".
ESTABLISH TWO THOUSAND FIFTEEN OLD CROW GENERAL STORE FRESH AND LOCAL