Color is not claimed as a feature of the mark.
"PRODUCT OF MEXICO" "PRODUIT DE MEXIQUE" "NATURAL VOLCANIC SPRING WATER" "COPPER STILLS" AND "100% AGAVE"
The mark consists of a label with a arced top, downward inward sloping sides with a round notch on the left side, and a slight upward arc on the botton, on the top left the words "PRODUCT OF MEXICO" between horizontal lines, on the top right "PRODUIT DE MEXIQUE" between horizontal lines, center top an agave plant, centrally the words "EL TEQUILEÑO" in large arcing font above a banner, a four part horizontal table with the words "NATURAL VOLCANIC SPRING WATER" on the left, "COPPER STILLS" to the right of that, and "100% AGAVE" to the right of that.
PRODUCT OF MEXICO EL TEQUILEÑO NATURAL VOLCANIC SPRING WATER COPPER STILLS ONE HUNDRED PERCENT AGAVE RESTED IN AMERICAN OAK
The English translation of "PRODUIT DE MEXIQUE", "TEQUILEÑO" in the mark is "PRODUCT OF MEXICO", "NATIVE BORN PERSON OF TEQUILA".