Color is not claimed as a feature of the mark.
"DESDE 1959" "HECHO EN MEXICO" "PRODUCT OF MEXICO"
The mark consists of label with the words "EL TEQUILEÑO" in large arcing font above the word "DESDE" to the left and "1959" on the right, above an image of an agave plant, above the words "HECHO EN MEXICO", above the words "PRODUCT OF MEXICO", above three horizontal lines, above the words "TEQUILENO.COM".
EL TEQUILEÑO DESDE NINETEEN FIFTY NINE HECHO EN MEXICO PRODUCT OF MEXICO TEQUILENO; EL TEQUILEÑO DESDE ONE THOUSAND NINE HUNDRED FIFTY NINE HECHO EN MEXICO PRODUCT OF MEXICO TEQUILENO; EL TEQUILEÑO DESDE ONE NINE FIVE NINE HECHO EN MEXICO PRODUCT OF MEXICO TEQUILENO
The English translation of "TEQUILEÑO", "DESDE", "HECHO EN MEXICO" in the mark is "NATIVE BORN PERSON OF TEQUILA", "MEXICO", "SINCE", "MADE IN MEXICO".