45 Licensing technology to others in the field of online and mobile application ticketing management, including reserving tickets, seat selection, event management, enhancing the fan experience and engagement; Identification validation services, namely, providing authentication of personal identification information in the nature of software technology for e-commerce transactions; Event and data analytics, including providing analytics to allow clients to know their customers and determine future marketing strategies; Mobile app with e-commerce software to allow pushing or delivery of tickets and other items that can be exchanged for value to mobile wallets; Mobile app with e-commerce software to allow users to conduct electronic business transactions in online event-ticket marketplaces via a global computer network; Providing services to clients to allow transfer of tickets and other items that can be exchanged for value for specialized purposes; Providing integration services with applications developed by third party app developers; Providing online, non-downloadable and mobile e-commerce software to allow users to conduct electronic business transactions in online event-ticket marketplaces via a global computer network; Providing bar code controls in connection with on-line and mobile application ticket management services; Providing services allowing peer to peer ticket transfers; Developing white label ticket delivery system for third parties