The color(s) various colors of tan, brown, teal, white, red is/are claimed as a feature of the mark.
The mark consists of the image of an animal with enlarged eyes in various tan colors, to the left of the words WIDE AWAKE COFFEE CO., the words wide awake in larger letters and centered over the words coffee co., on a brown background, with an identifying box in red to the right of the animal image with white letter. The bottom half of the image beneath the animal image shows the words "WIDE AWAKE BLEND" in larger white lettering centered over the words in smaller print "breakfast, rich & sweet" to the left is pictured a "coffee basket cup" on a teal background showing further identifying descriptive marks.
WIDE AWAKE COFFEE COMPANY BREAKFAST RICH AND SWEET TEN