The color(s) red, black, green, and orange is/are claimed as a feature of the mark.
"ITALIAN"
The mark consists of The mark consists of a design resembling a brick oven, with a green rectangle as the base and a number of red squares arranged in a semi-circle representing the top of the oven entrance, and a black semi-circle representing the opening to the oven; an orange flame is superimposed on the black semi-circle; the stylized text "Dat'z Italian" is printed in a semi-circular fashion above the red squares.
THAT IS ITALIAN ESTABLISHED TWO ZERO ONE THREE AUTHENTIC WOOD FIRED PIZZA; THAT IS ITALIAN ESTABLISHED TWENTY THIRTEEN AUTHENTIC WOOD FIRED PIZZA; THAT IS ITALIAN ESTABLISHED TWO THOUSAND AND THIRTEEN AUTHENTIC WOOD FIRED PIZZA
The wording Dat'z has no meaning in a foreign language.