42 Application service provider (asp) featuring software for use in assisting education institutions with student retention, namely, importing various student data, collecting, tracking and analyzing student data points, and enabling automation of planned student communications, student profile monitoring and other retention activities, assisting educational institutions with student recruitment and admissions, namely, importing various potential student data, collecting, tracking and analyzing potential student data points, preparing reports indicating relative performance against goals, computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of assisting educational institutions and others with improving student outcomes; computer software development in the field of student recruitment, admissions, retention and financial aid, design, development, and implementation of software for assisting educational institutions and others with improving student outcomes