The mark was first used anywhere in a different form other than that sought to be registered at least as early as 12/01/2003
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 01/01/2004
Color is not claimed as a feature of the mark.
The mark consists of the number "5" in Vladimir Script font. The word "Star" to the right upper 2/3's side of the number "5", in Bell MT Bold font, with a filled-in five point star in place of the cross-bar of the "t" in the word "Star". Underneath "Star," on the bottom 1/3 right side of the number "5", slightly slanted up, an ellipsis and the phrase "Naturally the Best" in Rapier Plain font with a capital "N" and a capital "B" followed by an exclamation point.
FIVE STAR...NATURALLY THE BEST!
As to 5 Star