The color(s) black, white and cyan is/are claimed as a feature of the mark.
"ALL NATURAL SHOE DEODORIZER" AND "EST. 2010"
The mark consists of a series of concentric circles, with the outermost circle being black, followed by a white circle with the wording "ALL NATURAL" appearing at its top and "SHOE DEODORIZER" appearing at its bottom, followed by a black circle, a cyan circle, and another black circle, with these two black circles and the cyan circles broken by the bases of the stylized letters "FF", with the first "F" facing backwards. The "FF" extends up into the white center circle. The stylized wording "EST. 2010" appears above the "FF".
ALL NATURAL ESTABLISHED TWENTY TEN; TWO THOUSAND TEN FF SHOE DEODORIZER