The color(s) black, blue, and gray is/are claimed as a feature of the mark.
The mark consists of the word "SIPPIO" in all caps in plain font without serifs. Each letter I divided in half lengthwise. The letters "S", "I", "P', 'P", and I are black. The letter "O" is divided into quarters, with the upper right quarter colored light gray, the lower right corner colored dark gray, the lower left corner colored dark blue, and the upper left corner colored light blue.