Color is not claimed as a feature of the mark.
The mark consists of the word "TRULY" in lower-case, followed by "ME" in upper-case and bold, followed by "ID" in lower-case and superimposed upon a thumbprint. Beneath "TRULYME" appears an upper-case "L" followed by a forward-leaning slash followed by an upper-case "S", then a colon, followed by the name "LAMARK SOLUTIONS", with the first letter of "LAMARK" and "SOLUTIONS" capitalized.
TRULY ME ID LS LAMARK SOLUTIONS