The color(s) black, white, blue, aqua. is/are claimed as a feature of the mark.
The mark consists of "clean" is all caps and black in color, below that the letters "a.f." are all caps outlined in blue filled in the color white, the letters af are separated by aqua colored diamond shapes, there is another aqua shaped diamond shape after the letter "f", the bottom text reads alkaline formula and is black in color, the text is surrounded in a water wave that contains the colors blue, aqua, and black.