Color is not claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "PI, JIU"
The mark consists of Chinese characters, device in the shape of mountains and stylized wording "CHEERDAY".
CHEER DAY
The non-Latin characters in the mark transliterate to "Qian Dao Hu Pi Jiu" and this means "thousand, island, lake, beer, alcohol" in English.