The color(s) red, green, blue, yellow and brown is/are claimed as a feature of the mark.
The mark consists of beSPICED is in red text, the letters b and e are stacked on top of the word SPICED with a round logo to the left. The round logo is divided into 3 red S-shaped symbols which form six sections. Five sections have one solid colored circle and the sixth section of the logo has six small colored circles with a combination four colors, (red, green, blue, yellow).