The color(s) beige, and dark brown is/are claimed as a feature of the mark.
"GELATO"
The mark consists of dark brown circle in the inside an abstract cone shape design, silhouette lanes inside the circle are drawn in white and the ice cream shape is filled in beige. Under the dark brown circle, there is the stylized-cursive style wording "gelato", but underneath the word gelato in dark brown mold letters, is the word "PRONTO".
The English translation of "GELATO PRONTO" in the mark is "ICE CREAM READY".