The color(s) black, gold, red, gray, and dark green is/are claimed as a feature of the mark.
"BEER COMPANY"
The mark consists of a red-colored interior circle, an exterior silhouette and periphery of the interior circle having a black- and gold-colored border, the interior circle containing a left-facing, red-colored, fireman's helmet outlined in black with a gold-colored emblem on the front, and a dark green-colored, black-outlined hop flower hanging down from the interior of the helmet. A right side portion of the silhouette contains a light gray-colored beer brewing kettle, a left portion of the silhouette containing a pair of crossed gold-colored beer stirrer paddles outlined in black, with the gold-colored, black-bordered, text "FIRE SERVICE" located above the exterior silhouette, and the gold-colored, black-bordered, text "BEER COMPANY" located below the exterior silhouette.