Color is not claimed as a feature of the mark.
"& SONS", "COFFEE", "EST. 1919", AND "NEW YORK CITY COFFEE CO."
The mark consists of a coffee cup with the name "VASSILAROS & SONS" above, with "VASSILAROS" formed from the steam arising from the coffee. On the left side of the coffee cup is the term "EST.", and to the right, the term "1919". Below the coffee cup is the term "COFFEE", and below that is the phrase "NEW YORK CITY COFFEE CO.". The image and wording are contained within a rectangle with curved edges and a border.
VASSILAROS AND SONS COFFEE ESTABLISHED NINETEEN NINETEEN; ONE THOUSAND NINE HUNDRED NINETEEN NEW YORK CITY COFFEE COMPANY