The color(s) blue, red, yellow, orange and white is/are claimed as a feature of the mark.
The mark consists of blue appears in the outside circle, in the watercolors on the inside of the circle representing part of a globe, and in tag line "Changing the way you see the world". The red is a significant part of the logo that is used in the interior of the kaleidoscope view and is used in the logo name "Kaleidoscope Affect". Another distinction is how Kaleidoscope Affect appears in the logo with the K and the A featured as part of one symbol. The orange and white is featured in the kaleidoscope. The white also represents land in the inner most part representing land in the globe view. The circle itself represents as if you are looking through a kaleidoscope seeing the colors around a world in the center.