The color(s) yellow, red, black, green, brown, white, and orange is/are claimed as a feature of the mark.
"BAKING DRIED RICE NOODLES," "NET W.T.: 300G(10.6OZ)," THE CHINESE CHARACTERS THAT TRANSLITERATE TO "LUO," "LUO SI FEN," "XIANG LA WEI," AND "LUO SI ROU," AND TO THE PICTORIAL REPRESENTATION OF THE WHITE NOODLES, BROWN WHELK FISH, BROWN YUBA, ORANGE PEANUTS, GREEN VEGETABLES AND RED AND BROWN BEANS
The mark consists of the front of a noodles package. On the left-hand side: a stylized chef figure, outlined in black, wearing a chef's hat, green necktie, and a glove on one hand, giving a thumbs-up, above three red stylized Chinese characters, the red wording "HAO HUAN LUO" below them, and two brown whelk fish to the left and right side each; there are three large Chinese characters following beneath in white and outlined in red; below that are eight white stylized Chinese characters on a red flowing banner; further below is an orange circle containing six red stylized Chinese characters, three black stylized Chinese characters, and the black wording "NET W.T.: 300g(10.6oz)"; beneath the circle are six white stylized Chinese characters on a red curled banner. On the right-hand side: the wording "Baking Dried Rice Noodles" in white outlined in red appears at the top; beneath, there are four brown vertically stacked stylized Chinese characters, and a cartoonish whelk outlined in black hovers above a red and green bowl of white noodles containing dressings including brown whelk fish, brown yuba, orange peanuts, green vegetables and red and brown beans. The entirety of the mark appearing on a yellow background. The product expiration date appearing on the left-hand side is not a part of the mark.
The non-Latin characters in the mark transliterate to "HAO","HUAN","LUO","LUO SI FEN","XIANG LA WEI","LUO SI ROU" and this means "good","happy","whelk","baking dried rice noodles","spicy flavor","whelk meat" in English. The non-Latin characters in the mark transliterate to "LIU ZHOU WEI YI YOU LUO SI ROU","12 ZHONG TIAN RAN XIANG LIAO" and this has no meaning in a foreign language.
The English translation of "HAO","HUAN","LUO" in the mark is "good","happy","whelk".