Color is not claimed as a feature of the mark.
"SYSTEMS", "SOLUTIONS FOR INDUSTRIAL AUTOMATION", "POTENTIOMETERS", "JOYSTICKS", AND "ACTUATORS"
The mark consists of the letters "ETI" in a circle within an irregular rectangular shape having the words "SYSTEMS" under the rectangular design and the words "SOLUTIONS FOR INDUSTRIAL AUTOMATION" with a horizontal line under the those words and the words "POTENTIOMETERS", "JOYSTICKS", and "ACTUATORS" each separated by a dot, having a double shadowed bow tie graphic within a shaded rectangular design on the right.