35 Assistance, advisory services and consultancy with regard to business planning, business analysis, business management, business organization, marketing and customer analysis; Order fulfillment services; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Providing incentive award programs for customers and employees through the distribution of prepaid, refillable stored value cards and gift cards for the purpose of promoting and rewarding loyalty; Incentive award programs to promote the sale of products and services of others; Business administration of consumer loyalty programs; Business management, advisory, and consultancy services, namely, providing business advice and information based on data gathered from the monitoring of electronic commercial and consumer financial transactions to detect, model, manage, and remediate fraud