The color(s) red, black, white, yellow, and green is/are claimed as a feature of the mark.
"DESDE 1968" AND "TORTILLERIAS"
The mark consists of the stylized red words "LA NUEVA DE ZACATECAS", over a green line, below the green line are the stylized black words "EL SABOR DE MEXICO, DESDE 1968, AHORA CRUZANDO FRONTERAS", all these words within a rectangular green frame then outlined in black, within the bottom of the green frame is the stylized white word "TORTILLERIAS". On the top left corner of the green frame are images of corn and wheat plants in yellow and green, on the bottom left corner of the frame outside the green frame is a black and white image of a man's head superimposed on which is the white number 76 and the black letters "AVM".
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
LA NUEVA DE ZACATECAS, EL SABOR DE MEXICO, DESDE NINETEEN SIXTY EIGHT, AHORA CRUZANDO FRONTERAS, TORTILLERIAS SEVENTY SIX AVM; LA NUEVA DE ZACATECAS, EL SABOR DE MEXICO, DESDE ONE THOUSAND NINE HUNDRED SIXTY EIGHT, AHORA CRUZANDO FRONTERAS, TORTILLERIAS SEVENTY SIX AVM; LA NUEVA DE ZACATECAS, EL SABOR DE MEXICO, DESDE ONE NINE SIX EIGHT, AHORA CRUZANDO FRONTERAS, TORTILLERIAS SEVENTY SIX AVM
The English translation of "LA NUEVA DE ZACATECAS, EL SABOR DE MEXICO, DESDE 1968, AHORA CRUZANDO FRONTERAS, TORTILLERIAS" in the mark is "THE NEW ONE OF ZACATECAS, MEXICAN FLAVOR, SINCE 1968, NOW GOING ABROAD, TORTILLA SHOP".