The color(s) Blue, Black, and yellow is/are claimed as a feature of the mark.
The mark consists of the mark displays the letter T with the vertical portion of the letter in blue, and the horizontal part in yellow displayed as a measuring tape. The yellow/measuring tape starts from the middle of the vertical stem of the letter T and extends to the end of the logo. The letters R and U are in blue, and are capitalized. the letters F, I, T are in black , capitalized and sized the same as the letters R and U.
TRUE FIT; TRU FIT