The color(s) yellow, brown, green, pink, white, red, gray, black and blue is/are claimed as a feature of the mark.
The mark consists of two yellow, brown and green fanciful cartoon pineapples. The pineapple on the left has black and white eyes, brown eyebrows, a pink tongue, white teeth, a red mouth, a gray shadow and two blue drops of saliva coming from its mouth. To the right of this pineapple is an incomplete green oval, over which is partially imposed the wording "LA PIÑA LOCA" in red font with white shadow behind "PIÑA LOCA". Sitting atop the letter "A" in "PIÑA LOCA" is a yellow pineapple with green and black hair, black eyelashes and eyebrows, white eyes with blue and black irises, red cheeks, red, black and white lips and black and red boots.
The English translation of the word "LA PIÑA LOCA" in the mark is "the crazy pineapple".