42 Application service provider (ASP) and Software as a Service (SaaS) featuring software to upload, store, manage, track, analyze, and prepare reports on data about marketing and promotional efforts, sales, customers, information related to customer relationship management in the nature of information about purchases and returns by individual customers, customer support initiatives and e-commerce transactions, said software for use by those offering retail store services; technological services, namely, the research and design of software applications in the fields of website optimization and for use in the provision of personalized internet content based on an individual's internet use; provision of online non-downloadable software applications for use in website optimization and for use in the provision of personalized internet content based on an individual's internet use; technical advisory and consultancy services for all of the aforesaid services; computer services, namely, computer consultation in the nature of analyzing efficiency, identifying potential improvement, and writing and installing software to implement those improvements in the field of website optimization; technical support services, namely, installation, administration and troubleshooting web and database applications and monitoring of network systems in the field of website optimization; hosting of digital content, namely, online journals and blogs