Trademark: 88493673
Word
HYDRATION THAT WORKS
Status
Registered
Status Code
700
Status Date
Tuesday, February 25, 2020
Serial Number
88493673
Registration Number
5994775
Registration Date
Tuesday, February 25, 2020
Mark Type
5000
Filing Date
Friday, June 28, 2019
Published for Opposition
Tuesday, December 10, 2019

Trademark Owner History
KENT PRECISION FOODS GROUP, INC. - Original Registrant
SQWINCHER HOLDINGS, LLC - 1st New Owner Before Publication
The Sqwincher Corporation - Original Applicant

Classifications
16 Brochures about hydration and electrolyte beverages; Catalogs featuring bottled drinking water with electrolytes, drinking water fortified with electrolytes, electrolyte drinks in the nature of isotonic beverages, concentrates in powdered form for making energy drinks by adding water, nonalcoholic beverages, namely, energy drinks, nonalcoholic beverages, namely, fruit flavored drinks, energy drinks, namely, energy shots containing vitamins, non-carbonated isotonic electrolytic beverages, fruit flavored drinks containing water, concentrates for making fruit flavored drinks with water, concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water, and thirst quenching non-carbonated isotonic electrolytic beverages
32 Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, fruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages
The mark consists of the stylized wording "HYDRATION THAT WORKS" where the lettering "AT WORK" is displayed with different shading.
Color is not claimed as a feature of the mark.

Trademark Events
Feb 25, 2020
Registered-Principal Register
Dec 10, 2019
Official Gazette Publication Confirmation E-Mailed
Dec 10, 2019
Published For Opposition
Nov 20, 2019
Notification Of Notice Of Publication E-Mailed
Nov 7, 2019
Assigned To Lie
Nov 4, 2019
Approved For Pub - Principal Register
Nov 4, 2019
Examiner's Amendment Entered
Nov 4, 2019
Notification Of Examiners Amendment E-Mailed
Nov 4, 2019
Examiners Amendment E-Mailed
Nov 4, 2019
Examiners Amendment -Written
Oct 23, 2019
Automatic Update Of Assignment Of Ownership
Oct 16, 2019
Automatic Update Of Assignment Of Ownership
Sep 18, 2019
Notification Of Non-Final Action E-Mailed
Sep 18, 2019
Non-Final Action E-Mailed
Sep 18, 2019
Non-Final Action Written
Sep 18, 2019
Assigned To Examiner
Jul 9, 2019
New Application Office Supplied Data Entered
Jul 2, 2019
New Application Entered

Trademark Alertz updated from USPTO on 2030-01-24