42 Platform as a service (PaaS) featuring computer software platforms for making customized pet diet and pet care recommendations based on data from electronic sensors and user input; Platform as a service (PaaS) featuring computer software platforms for integrating personalized pet diet and pet health recommendations with a mobile software application and social media; Providing an interactive website site featuring technology that enables users to enter, access, track, monitor, and generate animal and pet information and reports; Providing an interactive website featuring technology that allows users to input information about their animals and generate personalized pet diet and pet care recommendations; Platform as a service (PaaS) featuring computer software platforms that utilize individual animal or pet data such as appearance, skin condition, eye clarity, sleep state, and muscle tone to develop customized pet care and pet diet recommendations; Platform as a service (PaaS) featuring computer software platforms that generate and communicate user recommendations based on user input and input from networked devices; Computer services, namely, providing an internet web site featuring technology that facilitates the monitoring, from a remote location by wired or wireless communication, of devices for monitoring animal and pet health, diet, wellness and behavior; Application service provider featuring application programming interface (API) software for the monitoring and assessment of animal and pet heath, diet, wellness, and behavior; Research and development of artificial intelligence and machine learning algorithms for animal and pet health, diet, wellness, and behavior; Computer software platform for computer vision and machine learning in the field of animal and pet health, diet, wellness, and behavior; Computer software platform for artificial intelligence and machine learning in the field of animal and pet health, diet, wellness, and behavior