The color(s) Green, White, Purple is/are claimed as a feature of the mark.
The mark consists of the word UPTOWN in large green lettering. The letter U has an arrow extending from the right side that points up. The letter P has an arrow extending from the left side that points down. The letter W has an arrow extending from the right side that points up. The letter N has an arrow extending from the right side that points up. The arrow that is extending from the letter N has a small six-pointed star in the center of it. Overlapping the word UPTOWN are three purple shaded human silhouettes. The left human shape is in front of the U, and appears to be running. The middle human shape is in front of the O, and appears to be doing a hand stand. The right human shape is in front of the N, and appears to be dancing. Underneath the word UPTOWN is the phrase AND AROUND.COM in green lettering. Below the phrase AND AROUND.COM is a long purple rectangular shape with jagged edges. Inside the purple shape are the words LIVING LEARNING PLAYING SHOPPING in white stylized font. There is a small white dot in between each of the words in the purple shape. Beneath the purple shape is the phrase *A PRACTICAL GUIDE TO EVERYTHING IN & AROUND YOUR TOWN! in small green lettering.
UPTOWN AND AROUND LIVING · LEARNING · PLAYING · SHOPPING *A PRACTICAL GUIDE TO EVERYTHING IN AND AROUND YOUR TOWN!