9 Downloadable computer software and applications for mobile devices for the purpose of shopping, accessing a user profile, read or participate in blogs an online chats; downloadable computer software to enable the uploading, capturing, posting, showing, editing, playing, streaming, viewing, previewing, displaying, tagging, blogging, sharing, manipulating, distributing, publishing, reproducing of electronic media, multimedia content, videos, movies, pictures, images, text, photos, user-generated content, audio content and information via the internet and other communications networks, all in the fields of cosmetics, beauty and skin care products; downloadable computer software to enable the sharing of multimedia content and comments among users; downloadable video recordings in the fields of cosmetics, beauty and skin care; downloadable video recordings featuring instructional information about the application and use of make-up, use of make-up tools, application and use of skin care and hair care products, use of hair accessories, and overall beauty and styling tips and techniques