Color is not claimed as a feature of the mark.
The mark consists of The first chinese character Gui means expensive The second chinese character yan means cigarette.
GUI YAN
The non-Latin characters in the mark transliterate to "GUI YAN" and this means "EXPENSIVE CIGARETTE" in English.
The English translation of "GUIYAN" in the mark is "EXPENSIVE CIGARETTE."
The English translation of the Chinese characters is "EXPENSIVE CIGARETTE."