Color is not claimed as a feature of the mark.
The mark consists of the word "ELITE" in all capital letters on the first line and centered below it in a smaller font and different typeface all capital letters "HOME PRODUCTS". Immediately to the left of the word "ELITE" and on the same line as "ELITE" is a logo comprised of a capital letter E, a capital letter H, and a reverse capital letter E all rotated clockwise at a 45-degree angle. The capital letter H is a smaller font size so that the horizontal lines of the letter E and the reverse letter E are almost touching and the capital letter H sits in between and within the white space between the capital letter E and the reverse capital letter E. A second capital letter H is rotated at a -45-degree angle that encompasses the 45-degree angled capital letters E, H, and the reversed capital letter E.