Color is not claimed as a feature of the mark.
"CERVEZA" OR "HECHO IN L.A."
The mark consists of "TREJO'S CERVEZA" curving around the top of a circle and "HECHO IN L.A." curving around the bottom of the circle, separated by two stars on either side, with an image of Danny Trejo within the circle.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Danny Trejo, whose consent(s) to register is made of record.
TREJOS CERVEZA HECHO IN LOS ANGELES
The English translation of "CERVEZA" and "HECHO" in the mark is "BEER" and "MADE".