The color(s) red is/are claimed as a feature of the mark.
The mark consists of Chinese characters CHEN SHAO and stylized letters CHEN SHAO.
The non-Latin characters in the mark transliterate to "CHEN", "SHAO" and this means "WHILE", "BURN" in English.
The English translation of "CHEN", "SHAO" in the mark is "WHILE", "BURN".