Color is not claimed as a feature of the mark.
"NIU ROU MIAN" OR THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "NIU ROU MIAN"
The mark consists of two different components: the left-hand section and the right-hand section. These two sections are overlaid onto a black background. The left-hand section includes an abstract art design that is composed of white and grey rectangular shapes in varying conformations. The right-hand section can be further subdivided into the upper portion and the lower portion. The upper portion consists of the simplified Chinese characters. The lower portion consists of the words "SI BO HU NIU ROU MIAN". The lower portion represents the "Mandarin Pinyin" for the corresponding Chinese characters in the upper portion.
The non-Latin characters in the mark transliterate to "SI BO HU NIU ROU MIAN" and this means "SI BO HU BEEF NOODLE" in English.
The English translation of non-Latin characters is in the mark is "SI BO HU BEEF NOODLE". The wording "SI BO HU" has no meaning in a foreign language.