Color is not claimed as a feature of the mark.
The mark consists of three Chinese characters which transliterate to "Zhong Shu Jun" and a wording "Zhongshujun" set forth under the Chinese characters, where the first Chinese character "Zhong" means middle, the second Chinese character "Shu" means book, and the third Chinese character "Jun" means monarch.
The non-Latin characters in the mark transliterate to "Zhong Shu Jun" and this means "Middle Book Monarch" in English.
The English translation of "ZHONG SHU JUN "in the mark is "Middle Book Monarch". The wording "Zhongshujun" has no meaning in a foreign language.