42 Software as a service (SAAS) services featuring software for color selection, color match, and color analysis based on hue, chroma, and lightness values; Software as a service (SAAS) services featuring software for color and color palette analysis in a two-dimensional and three-dimensional color space; Software as a service (SAAS) services featuring software for analyzing colors and color palettes, benchmarking colors against competitive palettes, and generating new colors for distinct color palettes; Software as a service (SAAS) services featuring software for providing animated and visual presentations regarding color selection, color match, and color analysis; interior design services, namely, color analysis for matching colors for interior decorating purposes; Color analysis for the purposes of interior design; Platform as a service (PAAS) featuring computer software platforms for color selection, color match, and color analysis based on hue, chroma, and lightness values, for color and color palette analysis in a two-dimensional and three-dimensional color space, and for analyzing colors and color palettes, benchmarking colors against competitive palettes, and generating new colors for distinct color palettes; Software as a service (SAAS) services featuring software for color selection, color match, and color analysis based on hue, chroma, and lightness values, for color and color palette analysis in a two-dimensional and three-dimensional color space, and for analyzing colors and color palettes, benchmarking colors against competitive palettes, and generating new colors for distinct color palettes