The mark consists of "PUNT E MES" in white, bordered in gold with black shading. The wording appears on a dark and light red rectangular background crossed horizontally over a white background consisting of a detailed crest design. Appearing above the red rectangular portion is the wording "ANTICA RICETTA" in gold which is to the left of a medieval style crest design involving a knight's helmet and a shield displaying a tree, also in gold. To the right of the helmet and shield design are the words "DI VERMOUTH PREGIATO" in gold. On the lower half of the label is the wording "APERITIVO ORIGINALE " in gold and another medieval style crest design involving a knight's helmet all in gold with a red shield displaying a gold tree and a blue ribbon. Below is a gold banner with the wording "1786" to the left, "PRODOTTO D'ITALIA", in the middle and "TORINO" to the right, all in gold. At the bottom of the mark is the wording "UN PUNTO DI VERMOUTH E MEZZO DI AMARO" below a continuation of the crest design from the top of the label all in gold. Above the wording appears a round dot shaded in red and black and another dot cut in half horizontally shaded in red and black. The words "SI BEVE FREDDO" appear in gold on a red and gold ribbon at the bottom of the label.
PUNT E MES ANTICA RICETTA DI VERMUT PREGIATO APERITIVO ORIGINALE SEVENTEEN EIGHTY SIX PRODUTTO D'ITALIA TURINO UN PUNTO DI VERMOUTH E MEZZO DI AMARO SI BEVE FREDDO
The colors white, gold, red, blue and black are claimed as a feature of the mark.
The English translation of "ANTICA RICETTA DI VERMUT PREGIATO", "APERITIVO ORIGINALE", "PRODUTTO D'ITALIA", "UN PUNTO DI VERMOUTH E MEZZO DI AMARO", and "SI BEVE FREDDO" in the mark is "ANCIENT RECIPE OF VERMOUTH", "ORIGINAL APERITIF", "PRODUCT OF ITALY", "A POINT OF VERMOUTH AND A HALF OF BITTER", AND "DRINK COLD". The wording "PUNT E MES" has no meaning in a foreign language.
"ANTICA RICETTA DI VERMUT PREGIATO", AND "APERITIVO ORIGINALE", AND "1786", AND "PRODUTTO D'ITALIA", AND "TORINO" AND "SI BEVE FREDDO"
Trademark: 88450495
