42 Software as a service (SAAS) for use in customer relationship management (CRM), marketing and advertising, operational management, customer engagement, customer relationship management, marketing automation, providing consumer information, namely, compilations, rankings, ratings, reviews, referrals and recommendations, in the restaurant, fitness, and hospitality industries, direct marketing services, marketing consulting, media monitoring services, namely, monitoring social media for customers and providing reports and analysis thereof, providing incentive programs for customers through issuance and processing of loyalty rewards, discounts, and privileges based on purchases from participating businesses, customer loyalty program to promote services of others, checking performance data for individual business locations, providing business information in response to user questions, and reporting employee performance data; Providing temporary use of non-downloadable computer software and cloud-based software for use in customer relationship management (CRM), marketing and advertising, operational management, customer engagement, customer relationship management, marketing automation, providing consumer information, namely, compilations, rankings, ratings, reviews, referrals and recommendations, in the restaurant, fitness, and hospitality industries, direct marketing services, marketing consulting, media monitoring services, namely, monitoring social media for customers and providing reports and analysis thereof, providing incentive programs for customers through issuance and processing of loyalty rewards, discounts, and privileges based on purchases from participating businesses, customer loyalty program to promote services of others, checking performance data for individual business locations, providing business information in response to user questions, and reporting employee performance data; Providing temporary use of non-downloadable computer software for use in gathering, displaying, and analyzing customer visit, purchase, and social data; Platform as a service (PAAS) featuring computer software platforms for appointment management, class roster management, notification, event registration, client services, payment transactions, and marketing campaigns; Providing temporary use of non-downloadable software for appointment management, class roster management, notification, client services, marketing campaigns and to access business reports; Providing temporary use of non-downloadable business management software delivered via internet web browser and application programming interface (api) for restaurant, fitness, and hospitality businesses; Software services delivered via an internet web browser and application programming interface (api), namely, providing temporary use of non-downloadable computer software to manage classes and events, schedule resources and appointments, provide point-of-sale and client relationship management functions, and to access business reports; Providing temporary use of non-downloadable computer software that enables users to make reservations and bookings for restaurant, fitness, and hospitality services