42 software as a service (saas) for use in customer relationship management (CRM), marketing and advertising, operational management, customer engagement, customer relationship management, marketing automation, providing consumer information, namely, compilations, rankings, ratings, reviews, referrals and recommendations, in the restaurant, personal service, fitness, and hospitality industries, direct marketing services, marketing consulting, media monitoring services, namely, monitoring social media for customers and providing reports and analysis thereof, providing incentive programs for customers through issuance and processing of loyalty rewards, discounts, and privileges based on purchases from participating businesses, customer loyalty program to promote services of others, checking performance data for individual business locations, providing business information in response to user questions, and reporting employee performance data; providing temporary use of non-downloadable computer software and cloud-based software for use in customer relationship management (CRM), marketing and advertising, operational management, customer engagement, customer relationship management, marketing automation, providing consumer information, namely, compilations, rankings, ratings, reviews, referrals and recommendations, in the restaurant, personal service, fitness, and hospitality industries, direct marketing services, marketing consulting, media monitoring services, namely, monitoring social media for customers and providing reports and analysis thereof, providing incentive programs for customers through issuance and processing of loyalty rewards, discounts, and privileges based on purchases from participating businesses, customer loyalty program to promote services of others, checking performance data for individual business locations, providing business information in response to user questions, and reporting employee performance data; non-downloadable computer software for use in gathering, displaying, and analyzing customer visit, purchase, and social data; collecting and verifying ratings and reviews of businesses for others; Platform as a service (PaaS) featuring computer software platforms for appointment management, class roster management, notification, event registration, client services, payment transactions, and marketing campaigns; platform as a service featuring non-downloadable software to enable users, fitness, and personal services providers to track and analyze workouts, physical fitness progress, exercise training goals, and to collect, gather, analyze and report human biometric data for use in fitness, wellness, training, and exercise programs, and for other recreational uses; non-downloadable computer software used to collect, gather, analyze and report human biometric data for use in fitness, wellness, training, and exercise programs, and for other recreational uses; platform as a service featuring non-downloadable software for customer relationship management (CRM); providing temporary use of non-downloadable business management software; software services, namely, providing temporary use of non-downloadable computer software to enable users, fitness, and personal services providers to track and analyze workouts, physical fitness progress, and exercise training goals and to collect, gather, analyze and report human biometric data for use in fitness, wellness, training, and exercise programs, and for other recreational uses; non-downloadable software for appointment management, class roster management, notification, client services, marketing campaigns and to access business reports; providing temporary use of non-downloadable business management software delivered via internet web browser and application programming interface (api) for restaurant, personal service, fitness, and hospitality businesses; software services delivered via an internet web browser, mobile application, and application programming interface (api), namely, providing temporary use of non-downloadable computer software to manage classes and events, schedule resources and appointments, provide point-of-sale and client relationship management functions, and to access business reports; providing temporary use of non-downloadable merchant account software and application programming interface (api) software all for use in billing and reconciling accounts for restaurant, personal service, fitness, and hospitality businesses; providing temporary use of non-downloadable computer software that enables users to make reservations and bookings for personal services; providing temporary use of non-downloadable computer software for customers and potential customers to interact with and to compare restaurant, personal service, fitness, and hospitality providers; providing temporary use of non-downloadable computer software for appointment management, event registration and automated class check in, notification, commercial evaluation, payment transactions, rewards management, and for locating, geolocating and comparing restaurant, personal service, fitness, and hospitality services providers