The color(s) PANTONE 285 C, BLANCO, PANTONE BLACK C, PANTONE 296 C. is/are claimed as a feature of the mark.
The mark consists of The word SMATCH consist of the letter S, M, A, T, C and H. The boundary area is delimited for an "element" include in the logo SMATCH. The mark SMATCH use black and white colors and also other color as green, orange to represent the color of SMATCH in any website, social network, official cover letter, letterhead, business card or any kind of publicity for the brand and visual identity.
The wording SMATCH has no meaning in a foreign language.