Color is not claimed as a feature of the mark.
"SELECTION" AND THE CHINESE CHARACTERS THAT TRANSLITERATE TO "LA JIAO", WHICH TRANSLATE TO "HOT" AND "PEPPER"
The mark consists of the stylized wording "JINBO SELECTION" besides the Chinese characters that transliterate to "JIN BO JIA" displayed inside a shaded vertical rectangle. The Chinese characters that transliterate to "LA JIAO XIAN SHENG" appear outside the rectangle. A derby appears above the first character. A chili pepper with the wording "MR.HOT" appears underneath the last two characters.
The non-Latin characters in the mark transliterate to "JIN", "BO", "JIA" and "LA", "JIAO", "XIAN SHENG" and this means "gold", "plentiful", "home" and "hot", "pepper", "mister" in English.
The English translation of "JIN", "BO", "JIA" and "LA", "JIAO", "XIAN SHENG" in the mark is "gold", "plentiful", "home" and "hot", "pepper", "mister".