35 On-line retail store services featuring wine, food, books, glassware, apparel, clothing, food, cutting boards, cutlery, cheese plates, corkscrews, bottle stoppers, wine accessories, art, signs, gourmet jams, chocolates, cheese dips, picnic supplies, gift baskets, candles, seasonal gifts, general merchandise and gift items; Retail store services featuring wine, food, books, glassware, apparel, clothing, food, cutting boards, cutlery, cheese plates, corkscrews, bottle stoppers, wine accessories, art, signs, gourmet jams, chocolates, cheese dips, picnic supplies, gift baskets, candles, seasonal gifts, general merchandise and gift items; Administering a wine club by means of selecting wines based on consumer expectations and arranging periodic shipment to club members; Administering a wine club by means of selecting said goods based on consumer expectations and arranging periodic shipment to club members; Subscription-based order fulfillment services in the field of wine