The color(s) red, green, yellow, black and white is/are claimed as a feature of the mark.
The mark consists of a waving boy wearing green and yellow clothing and cap, with a white letter "Q" on the front of his clothing and white skin, superposed on a partial letter "Q" formed of a red circle and a green cross mark outlined in white, the boy and the partial letter "Q" are superposed on a rectangular background having a white upper section and a larger lower section, and two white strips with a green center strip bordering the entire background. Black Asian characters appear in the white upper section, with the stylized term "KYUCHAN" in white font appearing in the lower section. The color gray in the mark represents transparent areas only and is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "KYUCHAN" and this has no meaning in a foreign language.