The color(s) beige and brown is/are claimed as a feature of the mark.
"FAMILY OWNED SINCE 1961", "FARMS" AND "HANFORD, CA"
The mark consists of a circular beige background with the words "FAMILY OWNED SINCE 1961" forming a banner at the top and the words "NICHOLS FARMS" appearing in large font at the center and the words "HANFORD, CA" appearing in smaller font at the bottom, and disposed between the top banner and the word "NICHOLS", a depiction of a tree with an adult reaching into the tree and a child kneeling at the tree with a watering pail. All of the wording and design elements are in brown.
FAMILY OWNED SINCE NINETEEN SIXTY ONE NICHOLS FARMS HANFORD, CALIFORNIA; FAMILY OWNED SINCE ONE NINE SIX ONE NICHOLS FARMS HANFORD, CALIFORNIA