The color(s) green, red, white and black is/are claimed as a feature of the mark.
The mark consists of Two paper cone shaped cups filled with flavored ice, topped by a scoop of flavored ice. The left cup holds red ice, and the right cup holds green ice. The wording "GEORGEO'S" appears in stylized black text above the two cups. A portion of ribbon elements extends from either side of the letters "GEORGEO'S". The ribbon elements consist of two red ribbons, with a green ribbon between the red ribbons, and white space between each ribbon element. The wording "FINEST IN ITALIAN ICE" in green stylized text appears below the letters "GEORGEO'S" and between the cups, in two rows, with the wording "FINEST IN" on the upper row in green script text, and the wording "ITALIAN ICE" on the lower row in green standard characters. The right sides of the two cups are shaded to simulate melting ice. The cones are white other than where shaded to simulate melting ice.