Color is not claimed as a feature of the mark.
"COFFEE COMPANY" AND "SINCE 2009"
The mark consists of banner outline with scroll designs outline within the banner design, the slightly curved stylized outlined words, "SOUTHERN HOSPITALITY", with the stylized outlined words, "COFFEE COMPANY" centered under "SOUTHERN HOSPITALITY", the words, "SINCE 2009" centered in the scroll design at the bottom of the banner design.
SOUTHERN HOSPITALITY COFFEE COMPANY SINCE TWENTY ZERO NINE; SOUTHERN HOSPITALITY COFFEE COMPANY SINCE TWO THOUSAND NINE