Color is not claimed as a feature of the mark.
"CREADO ORGULLOSAMENTE EN LA CIUDAD DE MÉXICO", "MX" AND "EN 2013"
The mark consists of the phrase "HARD" set on top of the word "FRESCOS", which is enclosed in a circle of words reading "· CREADO ORGULLOSAMENTE EN · LA CIUDAD DE MÉXICO · MX · EN 2013 ·".
HARD FRESCOS CREADO ORGULLOSAMENTE EN LA CIUDAD DE MEXICO MEXIXO EN TWO THOUSAND THIRTEEN
The English translation of the word "CREADO ORGULLOSAMENTE EN LA CIUDAD DE MÉXICO", and "EN 2013" is "CREATED PROUDLY IN THE CITY OF MEXICO" and "IN 2013".