The color(s) mustard yellow, lilac, dark blue, black and white is/are claimed as a feature of the mark.
The mark consists of the stylized wording "PEEK-A-BOOO" in mustard yellow, and an animated character with lilac body, having two black eyes, two dark blue ears and a large smile showing white teeth in black mouth. The character is located at the left of the wording with one paw holding the leg of letter "P".