Color is not claimed as a feature of the mark.
The mark consists of "HELIO" with a special "E" character. The "E" is 3 horizontal curving lines symbolize warming heat-wave. All other characters are standardize English characters in upper case. Trademark "HELIO" requires to be all upper case characters.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The wording "Helio" has no meaning in a foreign language.