Color is not claimed as a feature of the mark.
The mark consists of the wording "Fu Kuei Hsiaug" in stylized font to the right of a design of two vertically-oriented Chinese characters resting on a pedestal inside a double-walled circle, the latter forming a highly stylized design of a third Chinese character. The letters "F", "K" and "H" each include one leg of the letter designed to resemble a curving stem ending in a leaf.
The non-Latin characters in the mark transliterate to "Fu", "Kuei", and "Hsiaug" and this means individually, "wealthy", "valued" and "fragrant" respectively, but combined, has no meaning as a whole in English.
The English translation of "Fu Kuei Hsiaug" in the mark is "wealthy", "valued", and "fragrant", respectively, but in combination has no meaning other than trademark significance.